Little Thing is the sweetest wine bar on Beacon Hill in Seattle, WA. When owner Dylan Joffe approached me to collaborate on creating branding for her dream project, it was an instant yes.

Infused with elements of the PNW and hand-written notes, everything from merchandise to the monthly wine club zine celebrate Little Thing’s stronghold as your favorite neighborhood wine bar.

Shelf with bottles and boxes at a retail store, with a drawn outline of a bottle and wine glass and the words 'Little Thing' written overlay.
A bottle of Day Red wine with a colorful abstract label and a cork on top.
A tote bag featuring a black and white illustration of a house with a garden, balcony, and door labeled 'Little Thing.' The address '3003 Beacon Ave S., Seattle, Washington' is printed at the bottom of the bag.
Outline of six empty beer bottles in a row, drawn using orange lines on a black background.
A pamphlet with a pink background featuring red citrus slices and herbs, titled "The end of winter, beginning of spring, in salad bowl," containing a recipe for a citrus salad.
A wine glass tipped over with liquid spilling out, depicted in a minimalist, abstract style on a light pink circular background.
Pink circular logo with the words 'Little Thing' written in orange cursive font.
Pink circular logo with the words 'Little Thing' written in orange cursive font.
A collection of colorful calendars for each month from July 2025 to June 2026, each featuring a series of different bottle outlines in varied colors, with the title 'Little thing' at the top.
A minimalist icon of a wine bottle and a tulip flower inside a green circle.
Pink shopping bag with logo of a wine bottle and glass, labeled 'Little thing Bottle Shop + Wine Bar,' next to three printed menus also labeled 'Little thing' on white paper.

Branding for The Pastry Project’s daily pastry window is inspired by a French pâtisserie crossed with the old Seattle charm of Pioneer Square.

A loopy script is reminiscent of icing atop crisp puff pastry, with a color palette that feels like a hot coffee and pastry on a cool Seattle morning.

Full branding for Cookshelf—an app that helps you organize your cookbook collection.

This work brings together the open-ended excitement of cooking a new recipe. Colors from across the food rainbow mix together with bold silhouettes of ingredients and tools.